Forecasts for 2026 – or
what to expect? What to hope for?

News

In 2026, the European auto industry will continue its transition to electric vehicles. Technological restructuring and regulatory pressure will continue. Agile players, those who quickly change their model ranges, manage software, and have resilient supply chains, will win.

Key trends for 2026:

🚗 The emergence of mass-market, affordable electric vehicles from European brands (and localized production from Chinese brands).

⬇️ Price reductions in the urban electric vehicle segment under pressure from fierce competition from Chinese brands.

🔼 Competition for high-quality vehicle updates and cybersecurity will intensify. Cars are becoming increasingly like smartphones on wheels: many functions are tied to software. Therefore, manufacturers will compete not only in speed and price, but also in the intelligence, convenience, and security of their software. The future of automotive racing isn't just about the engine and chassis, but also high-quality software, a user-friendly interface, voice control, navigation, and safety. Whoever is best at these will win.

🔋 Increased attention will remain on batteries and the supply chain (Battery Passport certification). Batteries are the most expensive and regulatory-sensitive component in electric vehicles. Regulators want to reduce their carbon footprint, increase transparency of raw material origin, and encourage recycling. Meanwhile, investors and consumers demand evidence of sustainable and ethical supply chains. Battery Passport aims to increase process transparency and reduce the risks of price volatility.

🎫 Regulatory pressure and CO2 fines will continue.